Advertising Glossary

Below is a glossary defining common terminology in native advertising

Ad campaign: A planned series of advertisements that are created to promote a particular product, service, or brand.

Ad impression: The number of times an advertisement is displayed on a web page or mobile app.

Ad network: A company that connects advertisers with publishers to display their ads on various websites or mobile apps.

Ad space: The area on a website or mobile app where an advertisement is displayed.

Ad targeting: The process of displaying ads to a specific audience based on their demographics, interests, or behavior.

Affiliate: A person or company that promotes a product or service in exchange for a commission.

Affiliate link: A unique link provided to an affiliate that allows the company to track sales and pay commissions.

Affiliate network: A platform that connects affiliates with companies looking to promote their products or services.

Click-through rate (CTR): The percentage of people who click on an advertisement after seeing it.

Commission: The amount of money an affiliate earns for each sale or action generated through their affiliate link.

Conversion rate: The percentage of people who take a desired action, such as making a purchase or filling out a form, after clicking on an affiliate link.

Cookie: A small file that is stored on a user's device when they click on an affiliate link. It allows the company to track sales and pay commissions.

Cost-per-click (CPC): The amount of money an advertiser pays each time someone clicks on their advertisement.

Cost-per-impression (CPI): The amount of money an advertiser pays for each ad impression.

Conversion rate: The percentage of people who complete a desired action, such as making a purchase or filling out a form, after clicking on an advertisement.

Earnings per click (EPC): The amount of money an affiliate earns per click on their affiliate link.

Frequency: The number of times an advertisement is displayed to a single user.

Landing page: The web page that a user is directed to after clicking on an advertisement.

Payout threshold: The minimum amount of earnings an affiliate must accumulate before they can request a payout.

Performance marketing: A type of marketing that focuses on generating a specific action, such as a sale or lead, through performance-based commissions.

Recurring commission: A commission structure in which an affiliate earns a commission on a recurring basis, such as for subscription services.

Retargeting: The process of displaying ads to users who have previously visited a website or interacted with an advertisement.

Revenue share: A commission structure in which an affiliate earns a percentage of the revenue generated by their referrals.

Tracking code: A unique code that is added to an affiliate link to track sales and pay commissions.

Two-tier program: An affiliate program that allows affiliates to earn commissions not only on their own sales, but also on the sales of affiliates they have referred to the program.

Unique visitors: The number of individual users who visit a website or mobile app within a specific time period.

Viewability: The percentage of an ad that is actually visible to a user on a web page or mobile app.

Impressions served: The total number of times an advertisement is displayed on a web page or mobile app.